FeaturesAds ManagementAutomated A/B Testing

Automated A/B Testing

Test faster, win bigger

Test headlines, creatives, audiences, and landing pages automatically. The AI spots winners faster, scales them up, and cuts spend on whatever isn't working.

Automated creative and copy variations

Statistical significance detection

Auto-scale winning variants

Multi-variate testing support

How it works

1

Connect your channels and set up your account

2

Configure automated a/b testing for your brand

3

Let Attensify handle the rest, publishing and optimizing as it goes

Most ad testing is slow and manual: create two variants, run them for a week, check the results, pick a winner, repeat. By the time you've found a winning creative, you've already spent two or three weeks and a fair amount of budget just on the process of finding out.

Attensify's Automated A/B Testing compresses that cycle a lot. Tell it what you want to test, headlines, images, CTAs, audience segments, and Attensify generates and deploys the variations for you. Statistical significance is calculated continuously, and the moment a winner emerges, the AI scales it and cuts spend on the underperformers, without you needing to log in.

A performance marketing agency running paid campaigns for a SaaS client can test eight headline variations across three audience segments at once, 24 combinations in one test, and have a clear winner identified and scaled within 72 hours instead of three weeks.

Multi-variate testing means you're not limited to simple A/B pairs. Test creative, copy, and audience together to find which combination drives the best cost per conversion, a level of testing that used to be reserved for enterprise ad teams.

Frequently asked questions

How many variants can I test simultaneously?

Up to 10 variants per test on Meta and LinkedIn, and up to 5 on Google Ads, in line with each platform's native testing limits. Attensify handles the traffic allocation automatically.

How does Attensify determine statistical significance?

Attensify uses a 95% confidence threshold by default. You can lower it to 90% for faster decisions, or raise it to 99% for higher-stakes campaigns. Results are shown with confidence intervals.

What happens to the losing variants?

Losing variants are paused automatically once significance is reached, and their remaining budget moves to the winning variant.

Can I test landing pages as part of the A/B test?

Yes, if your landing pages are hosted on Attensify or connected through URL parameters. Attensify tracks conversion rates per landing page variant right alongside ad creative performance.

Start using Automated A/B Testing

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